I’m sure many of you heard about the Maclaren recall that was initiated last week due to unsafe hinges that amputated the tips of children’s fingers both in the US and in the UK. As a result, Maclaren recalled all of their umbrella strollers from 1999-2009.
Last Friday they issued a statement to consumers. Although I’ve never been a Maclaren user and, in fact, I consult for a high-end baby company, I thought you might be interested to read what Maclaren has to say in light of the backlash over their recalled strollers.
At Maclaren safety is at the heart of what we do because of the consumers we serve. It is with the youngest consumers in mind that we design our products with the utmost care and engineering, not only to provide a smooth ride but a safe one.
We regret that children have been injured while using our product and we acknowledge that parents may be upset or even angry. That is of our deepest concern and makes us even more committed to serve you better.
As many of you know we have voluntarily recalled our strollers in the United States and are providing hinge cover kits to remedy the problem. We fully understand that the recall has not been perfect and that consumers have had some difficulty requesting the hinge cover kits. Over the past few days we have improved our system and it is now better suited to respond to the needs of our consumers.
While the recall is only in the US market we are providing kits to any of our customers no matter where they may live.
Parents expect a Maclaren stroller to be of the highest quality and safe for use. Our long record of safety is why we are one of the most trusted names with parents around the world. We are confident that the action we have taken will rebuild and maintain that trust. Ensuring safety is crucial to the long-standing relationship we have built with parents for more than 40 years.
Our commitment to parents is to provide the safest stroller on the market. There is simply nothing more important to Maclaren than the safety of a child.