As someone who doesn’t watch TV I rely solely on the Internet for my daily dose of news. That means when news isn’t breaking I often miss it. Take for example: I had no idea BET was launching a brand-new channel called Centric and it sounds like a station I would actually watch, that is if I watched televison.
Centric (www.centrictv.com) will launch in November and target middle-aged blacks. I’m far from middle-aged, but I’m intrigued by this new channel. The “perfect example” of the people who would watch this channel is Barack and Michelle Obama, says Scott Mills, the President of BET.
BET Networks celebrated the upcoming launch of its new network Centric at a star-studded event on Martha’s Vineyard on Thursday, August 20. Hosted by BET Networks Chairman & CEO Debra L. Lee and Centric Executive Vice President and General Manager Paxton Baker, the party featured a performance by Erykah Badu, and included guests such as Spike Lee, NAACP president Ben Jealous and Universal Motown head Sylvia Rhone. (PRNewsFoto/BET Networks,Rick Friedman)