As the economy continues to tank and people are becoming more selective with their purchases smart companies are lowering the price point of a lot of their products or are extending low cost product lines. Hallmark is one of those companies.
Armed with a collection of 99-cent greeting cards, Hallmark has decided to expand its collection to give consumers a greater selection of everyday greeting cards that say simple things like “I Love You” or Thank You”.
“People are returning to basics, reaching out and letting people know they’re loved and appreciated or just to say thanks,” said Tressa Angell, Hallmark senior product manager.
This is a nice touch by Hallmark because we’re all pinching pennies. A 99-cent greeting card is always greatly appreciated and most convenient.